H&M Face Accusations of Coded Racism Despite Being Defended by the Model’s Mother.

The common theme of many of those to follow was to claim that Africans, or African Americans were more ape-like, and in turn ripe for toiling the lands of America and elsewhere as beasts of burden. The dehumanisation of Africans has been a ongoing theme, perpetuated throughout Europe and America.

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The Weekend cuts ties with H&M over “deeply offensive” advert

“We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”

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